Finding the blue sky on a brisk winter's day. Holyrood Palace
Spotify CEO Daniel Ek’s comment that the “cost of creating ‘content’ is close to zero” was recently passed under my nose. On the nose, I’d suggest is more accurate. For whom exactly is the cost close to zero? Could it be that Monsieur Ek is suggesting that every minute, hour, week -nay year- that I spend as a creative, producing content, is worth nothing?
Today, in local news items in Australia, yet another article on the increased salaries of company directors and CEOs was waved in my direction. This, as families struggle to make ends meet, forego purchasing necessary medication, cancel their children’s dance classes and skip meals to meet their elevated mortgage commitments.
Is this a rant? I guess so. But hear me out.
I ran into a neighbour yesterday and he asked how my writing was going. He is always interested, always impressed with what I do. I told him that I am about to start work on recording my second, third and fourth books for the audio book market. Excitedly, he pointed out that he knew a fellow down the road who had a studio – a proper recording studio – that I might be able to use.
“That’s a lovely suggestion but, financial constraints dictate that my ‘studio’ will continue to comprise a wall of foam blocks around my desk, a blanket under my computer, curtains drawn and another blanket over my head.”
I didn’t go on to tell him that I had received my audio book sales report that afternoon that showed that when listeners decide to play the system, listen to a full book, return it, and get credit for it, I lose money on the transaction. I don’t just give back what I would have earned, I actually pay for their sneakiness. Neither did I tell him that it hurts when some readers baulk at the cost of a book at $3.99 but will pay $4.50 for a cup of coffee. I also really wanted to tell him what my full year’s income as a writer is, but pride stopped me.
I love my neighbour’s enthusiasm for what I do. I thank him for his interest as I thank and appreciate every one of my readers. Is it possible that overpaid CEOs of the world might one day value me, my output, and my time in the same way? The sad truth is that they probably won’t.
I guess I’ll have to continue working a second job in order to justify the hours that I spend writing and marketing my ‘no-cost’ content.
The links should take you to where you need to go, wherever you are in the world, to make a purchase.
Bright, beautiful moment on a windy day in Edinburgh
